Google Next Logo Animation Reel (da-do)

da-doGoogle Next Logo Animation Reel
from da-do on 11 Jun 2019

Agency: VSA
Creative Direction: Mattias Mackler
Motion Design/Animation: David Dodge
Photography: Mark Wickens
Client: Google Cloud

Work done over the course of the year with VSA Partners to help develop the motion for the Google Next brand they crafted. In the end, we wound up creating 20+ modular glyph animations that could then be placed into primary/secondary logo lockups, as well as have the ability to be broken out into individual animations that the team could use as they like. Ultimately they were plastered all over the conference and used in videos, display screens, and on the massive stage of rotating cubes for the keynote.

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