Wheel SceneHow Them Skates Revolutionised Rollerblading
from Wheel Scene on 25 Aug 2022

Them Skates have achieved an incredible amount over the past four years and gathered a huge following of loyal customers thanks to some brilliant marketing, innovative releases, regular product improvements, a large team consisting of some of the most interesting and respected skaters in the world and a steady stream of high calibre video content.In this video I’m going to discuss five moments where Them Skates changed or improved the landscape of the aggressive inline industry, including:1. Becoming the first boot company in history to sell out of pre-orders on an initial run of skates.2. Them Skates are the first brand to be completely transparent about their royalties system and, with $25-$30 going to the pro from each sale, offer the highest royalties in the industry.3. They have managed to expose rollerblading to a non rollerblading audience more than any company in decades.4. Their various charity contributions have made a significant difference – both within and outside of the sport.5. They are the only existing boot brand to have their own high street store.Massive thank you my Patreon supporters:Faction Skate CompanyChristopher ArcherReto BurginJumpstreet PodcastRene DillonNeil OwenSamuel BrownleeJimmy PancakesStephen JohnstoneMicki ToftIf you would like to join our Patreon and be entered into a monthly prize draw for Wheel Scene merchandise, visit my page here – https://www.patreon.com/wheelsceneVisit our our online shop – https://wheelscene.bigcartel.comFollow Wheel Scene on Facebook – https://www.facebook.com/wheelscenebl…Instagram: wheelscene