The ONE Blade Awards are about bringing recognition to stand out people, events, and brands in blading that elevate themselves and enrich our community. They are about showcasing the best (as determined by the most democratic process available!) and providing a benchmark for excellence towards which we can all strive. To mark the occasion of […]
The ONE Blade Awards are about bringing recognition to stand out people, events, and brands in blading that elevate themselves and enrich our community. They are about showcasing the best (as determined by the most democratic process available!) and providing a benchmark for excellence towards which we can all strive.To mark the occasion of Jeff Dalnas winning Blader of the Year in 2024 we devised a new and novel way to bring that mission to life: A billboard in New York Citys Time Square.Arguably one of the busiest and most trafficked locations in the United States, its the perfect high profile platform to showcase blading and give Jeff a huge high five for his accomplishment. Jeffs promo edit ran as a 15-second loop for about five minutes starting at 11am on Thursday, February 20th.Of course we couldnt do it alone, so these great creators deserve credit for their contribution. Thanks to you all! And congrats again to Jeff, Chihiro, Jimmy, and the rest of the 2024 ONE Blade Awards winners.See you again soon!Featuring: @jeffdalnasDesign: @wesdriverPromo Edit: @oneblademagAnimation: @yoshowtimetvNYC Photo & Video: @directedbysam
Amsterdam is known around the world for being one of the most bicycle-friendly cities, but thanks to the hard work of Ivo Vetger and his shop This Is Soul, AMS is also a global hub for rollerblading. As bladers from around the world prepare to descend on Amsterdam on their way to Winterclash 2025, we’re […]
Throughout America, in an alarming trend, Women’s Rights are increasingly under attack, as if the clock is being rolled back from 2024/2025 to a time before many of us were alive. But within the blading community the rising tide of respect and appreciation for our female counterparts continues to reach new heights — and following […]