Adapt Brand: Passion Versus Industry
from Wheel Scene » Wheel Scene | Wheel Scene on 16 Sep 2015
Pieter Wijnant talks about the roots of Adapt, turning down the big money to design skates for Rollerblade, team changes and his brand’s renewed focus. Since emerging on the aggressive rollerblading market approximately five years ago, Holland-based independent skate manufacturer Adapt have been a pioneering force within the industry and their innovation has gone from strength to strength with each passing year. The company, operated by couple Pieter Wijnant and Olga Bouwhuis, produced the first ever handmade aggressive inline boot and in five short years have been responsible for many other industry firsts, including the option to custom design your own skate via their website and the Vegan skate, for the conscientious skater who does not wish to wear dead animal skin on their feet. Their impressive arsenal of products now includes soul plates, wheels and bearings under the Symetrics moniker and this year marks the release of their new flat frame and two new skates – the Hyperskate Zero and GTO. It’s fairly safe to say that this is a company that refuses to go stagnant and constantly searches for ways to progress blading technology, and it seems like the industry giants are taking notice. Last year, Pieter was headhunted by […]
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